Photography : Sanjay Raikar, Aditya Dhiwar and Mahesh Reddy
The bar was set high. The six editions of the Apollo-CV Awards did their bit to elevate it. The seventh edition could be no different. And to help us realise this, we were helped by a strong support from the industry, and from our partner Apollo Tyres. A jury comprising Rajat Kataria, Divisional Head, Marketing – CV Radial (Asia Pacific, Middle East, North Africa), Apollo Tyres; Dilip Chhabria, Founder of DC Design; VG Ramakrishnan, Managing Director Asia Region, Frost & Sullivan, and Bhushan Mhapralkar, Editor, CV magazine, had the task of adjudging the OEM (truck and buses), auto components and CV application award categories. It was not an easy task. Especially when one were to consider the emergence of new trends as well as the fortification of some the eixsting trends. With the sales figures clearly indicating a continued growth in the Medium & Heavy Commercial Vehicles (M&HCVs) across 2015, it did not come as a surprise that the vehicle nominations amounted to 38 numbers. Conspicuously missing were LCV nominations from the 3.5-tonne to 7-tonne category. If this indicated a movement in the SCV and M&HCV categories, it was not at all easy for the jury to adjudge; to pick up the winners. Especially in the wake of a firm resolve of the CV industry to see through the challenges. To keep moving forward, and turn out new, exciting and efficient products. An excellent array of products may be exciting news for the industry, for the jury it were akin to having sleepless nights. The judging process involved long debates, and deep exploration of domain knowledge as well as experience.
It was after a considerable effort thus, that we arrived at the results. The basis of the results was born out of the consideration for parameters like (a) fitness for application, (b) quality of aggregates, (c) fuel efficiency and top speed (d) option to have vehicle better suited for the purpose (e) price and (f) sales. This was applied to vehicles that were made available during the 2015 calendar year. We arrived at 24 awards to do justice to all the constituents. We tapped into the expertise of Metric Consultancy Ltd. to first invite and then vet fleet operator and dealer applications. Metric had to deal with 524 nominations over a span of three months. These nominations were put through the wringer using the Journey of Excellence parameter derived from the British Quality Foundation.
It was a privilege to host senior representatives from manufacturers. Watching them interact with the incumbents, gave us an inkling of the shape of things to come for the CV industry. The picture (below)should provide a fair idea of what happened at the Jury meet on December 18, 2015. The picture over the next 12 pages should provide an idea of what happened at the awards ceremony on January 21, 2016.
On the following pages is a synopses for each of the panel discussion that preceded the awards evening. As you will discover, the industry heavyweights did not hesitate to air their views on issues that are important and have the ability to influence the course of the industry.
1. SCV of the Year
Nominees: (a) Nextmotive Across (b) Mahindra Jeeto
Winner: Mahindra Jeeto
The Small Commercial vehicle segment continues to grow. It continues to evolve, and has been addressing the rising aspirations of the buyers and operators. SCVs thus have been addressing the changing needs of the buyers and operators. Changing in form and function, SCVs have began to invade into the pick-up category. Re-inventing themselves like no other CVs perhaps, SCVs are turning powerful and efficient. They are gaining an ability to turn around faster. Their capability is increasingly linked to the influx of new technology and design excellence. SCVs, to be precise, are getting as customer-centric as they could. What made the Mahindra Jeeto win is its ability to help its operator achieve higher productivity, thanks to a clever design, and an ingenious platform modularity.
2. Pick-up of the Year
Nominees: (a) Mahindra Supro Maxitruck (b) Tata SuperAce Mint
(c) Ashok Leyland Dost Strong (d) Isuzu D-Max AC Cab Chassis
Winner: Tata SuperAce Mint
This emerging segment has an array of national and global players with products of varying attributes like fuel economy, payload, speed and price. The winner, the Tata SuperAce Mint, has added a new dimension to the segment. The vehicle impressed with its ability to combine comfort, ease of use and functionality. With 2.25 tonne GVW, the SuperAce is fitted with 165/R14 LT radial tyres. The vehicle measures 4340 mm in length, and 1,460 mm in width. It has a good ground clearance, and is powered by a 1.4-litre, common-rail turbocharged four-cylinder diesel engine that puts out 70 hp of power and 140 Nm of torque between 1,800 and 3,000 rpm. Capable of clocking a top speed of 125 kmph, the SuperAce Mint is well equipped with a power steering and an independent front suspension. It aims at those who need a pick-up that will be easy on the pocket, work like a donkey and yet support a faster turnaround time.
- Large Truck Fleet operator of the Year
Nominees: (a) Safexpress Pvt Ltd. (b) CCI Logistics Ltd. (c) Core Logistics Company
Winner: Safexpress Pvt. Ltd.
As big boys of the logistics industry, they excel in service and operation. They also have a strong balance sheet to flaunt, and are always ready to adopt the latest technological innovations or logistical paradigms. They set the standards for those aspiring to make it big in their field. Beginning its journey in 1997, Safexpress has been delivering logistics excellence to its customers. It has firmly entrenched itself as the ‘Knowledge Leader’ and ‘Market Leader’ of supply chain and logistics industry in India. Located at Dwarka, one of the fastest growing hubs in Delhi, Safexpress supports a fleet of over 4000 ISO-certified, fully containerised, all-weather-proof vehicles. Catering to industry verticals like FMCG & White Goods, parcel market load, industrial goods, agricultral products, seeds, cements and chemicals, Safexpress made it to the top because of its hunger for excellence.
4. Small Fleet Operator of the Year
Nominees: (a) Shivani Carriers Pvt. Ltd. (b) Gujarat Logistics (c) PT Express Pvt. Ltd.
Shivani Carriers Pvt. Ltd.
Contrary to their size, small fleet operators have come to acquire exemplary standards in business and operations. Often faced with the daunting task of managing their business within limited means, they are not lacking on any count. What drew attention to Shivani Carriers Pvt. Ltd. was their ability to operate their business professionally. Shivani Carriers Pvt. Ltd., which began its journey in 1976 as ‘Super Motor Transport’ with parcel booking, has come to have a fleet of around 90 vehicles. Each is fitted with a GPS device. The fleet has containers, trailers and mini trucks, which cover approximately 5,00,000 kms every month. Highlights of Shivani Carriers’ operations include smart fleet cards system, use of a customised software, e-fleet software for vehicle evaluation, E-P.O.D. (scanned copy of proof of delivery), online vehicle tracking system, a fully equipped workshop, and two godowns of approximately 10,000 sq ft.
- HCV Rigid Cargo Carrier of the Year
Nominees: (a) Eicher Pro 6031 (b) BharatBenz 3723R
- Ashok Leyland U-3718 (d) Ashok Leyland U-3118
Winner: Ashok Leyland U-3718
An intrinsic part of the hub and spoke transportation model, heavy commercial vehicles are proving to be feature-intensive and technologically rich. The winner in this category, the Ashok Leyland U-3718 aligns itself rather accurately with the market demand for higher tonnage vehicles. Employing a U-cabin, the U-3718 37-tonne 10×4 rigid truck promises faster turnaround apart from an ability to carry more. Powering the truck is a 180 hp 5.6-litre H-series diesel engine that produces 670 Nm of torque between 1300 and 1600 rpm. The U-3718 is also equipped with a ceramic clutch disc with a booster assist, and a nine-speed transmission. Fitted with twin steerable front axles, two rear axles and a self-steerable pusher lift axle at the middle that enables the vehicle to carry higher loads, more efficiently, the U-3718 is also equipped with auto-lift axle that senses when the vehicle is running in an unloaded condition and will automatically lift the axle to support additional fuel saving.
- HCV Tractor Cargo Carrier of the Year
Nominees: (a) Mahindra Traco 49 (b) Eicher 6040 (c) Tata LPS 4923 TC CR
Winner: Tata LPS 4923 TC CR
HCV tractor cargo carriers are dandy workhorses. The tractor-trailer combination results in versatility that is hard to match. Capable of ferrying goods that a rigid cargo truck simply cannot think of, the HCV tractor-trailer, with better earning potential, can be a car carrier, a steel coil carrier, or a container carrier. The winner in this category is a volume oriented tractor that is also well built. The 49-tonne GVW Tata LPS 4923 TC CR is powered by a 230 hp 5.8-litre, Cummins 6B six-cylinder diesel engine that produces a torque of 850 Nm between 1400 and 1700 rpm. Mated to the engine is a 9-speed gearbox. With a 23.5 per cent grade-ability, the tractor draws from Tata Motors’ long standing experience in making heavy-duty trucks in association with global associates like Cummins. Drawing on the popularity and a loyal following gained by the LP range, the LPS 4923 presents familiarity and the ability to keep the costs down.
- Fleet Operator of the Year – Niche Applications
Nominees: (a) Gujarat Logistics (b) Lakshya Global Logistics
Winner: SML Isuzu S7 Next
There is no better way to describe a specialty than to term it as a niche. It is a place for a few, and takes a good deal of effort and attention. Beginning its journey nine years ago, Gujarat Logistics have strived for excellence by setting high standards with the help of their excellent business practices and management. Making a modest beginning in 2006, Gujarat Logistics has stood up to its motto of providing accurate and secure transportation services of value cargo. An ISO 9001-8000 certfied company, Gujarat Logistics has kept itself up to speed with judicious use of technology. It has invested in a GPS analytics dashboard. Its fleet of 100 vehicles is backed by GPS based fleet management system to ensure timely delivery and collection of cargo. Known to deliver container equipment at the stipulated time, the company has evolved into an efficient organisation. Gujarat Logistics operates through 10 offices and operations spanning major port cities, and industrial towns of Gujarat.
- ICV People Mover of the Year
Nominees: (a) SML Isuzu S7 Next (b) BharatBenz Staff Bus (c) Eicher Skyline Pro
- Mahindra Tourister Excelo (e) Tata Starbus Ultra 9/9 (f) Tata SLF ICV CNG
Winner: SML Isuzu S7 Next
ICV people movers are a step ahead. Especially when compared to their counterparts in the cargo segment. With impressive applications, engineering qualities and specifications, they make modern marvels that are capable of addressing emerging market niches. Delivering on various fronts, and in various capacities, ICV people movers make efficient staff carriers, school buses or metro feeders. Their performance is indicative of the general direction in which the bus industry is heading. Of the two contenders, the SML Isuzu S7 Next impressed because of its abilities and versatility. With 8.8-tonne GVW, the vehicle measures 9280 mm in length. Confirming to Urban (City) Bus II specifiations, it looks capable of executing diverse roles. Powered by a 100 hp, 3.5-litre BS IV common-rail diesel engine, it puts out a maximum torque of 315 Nm. With a 200 mm ground clearance, the S7 Next is equipped with two entry doors, and an intelligent transport system.
- School Bus of the Year
Nominees: (a) Mahindra Tourister Excelo T25 (b) Tata Cityride Ex Skool Bus
Winner: Tata Cityride Ex Skool bus
Ferrying pupils, school buses are about safety, comfort and punctuality. Impervious to fluctuations in the CV industry, these new breed of buses comply with often conflicting parameters. Standing up to the expectations of parents and school managements, not to forget the expectations of those that manage the operations day-in and day-out, school buses are catering to changing needs and regulations. The winner in this category, the Tata Cityride Ex Skool Bus has been engineered on a modern platform. It boasts of superior build standards, and is capable of seating 36 students. The bus is powered by a 2956cc four-cylinder diesel engine that produces 74 hp and 245 Nm of torque between 1400 and 1600 rpm. Transmission is a five-speed unit, and the top speed of the bus is 93 kmph. Bus Code (As 063) compliant, the school bus features low noise and vibration levels, and is highly fuel efficient.
- Private Sector bus operator of the Year
Nominees: (a) Perfect RoadRider Travels (b) Orange Tours & Travels (c) City Services
Winner: Perfect RoadRider Travels
Bus fleet management has turned into a serious, professional activity that looks at yield per seat, online ticketing, life cycle value of buses, in-bus entertainment and fancy bus shelters. Operating 436 buses and 57 mini buses, Perfect RoadRider Travels started its journey in 1994 by rendering services to individuals and other small scale industries based in the Amabattur Industrial Estate on the outskirts of Chennai. The company began by engaging vehicles from private vehicle owners and other existing tourist car operators. The organisation has since grown to operate 436 busses and cars for employee transportation and over 50 coaches for tourist transportation. The highlight of the company’s operation is their ability to sincerely serve the requirements of their clients and provide them complete satisfaction. Employing a loyal workforce amounting to 650 people across four branches, Perfect RoadRider Travels has invested in a SAP application software, and monitors real time drives.
- M&HCV people mover of the Year
Nominees: (a) Volvo 9400 XL (b) Mercedes-Benz Luxury Inter-City coach (c) Alma Mammoth
Mercedes-Benz Luxury Inter-city coach
Modern inter-city transport systems are the need of the hour. Especially when it comes to addressing the rising need to travel. So, what better way to address their need than to offer the best bus technology. Inter-city buses that are quicker, comfortable and offer a good ambiance. The Mercedes-Benz luxury inter-city coach drew attention because it promises speedier and comfortable travel. It presents the operator, the ability to accommodate more people without sacrificing their comfort levels. The aluminium body construction technology of the luxury coach makes it efficient. Powered by a 354 hp, 12-litre common-rail diesel engine located at the rear, and generating a torque of 1600 Nm, the Mercedes-Benz luxury inter-city coach measures 14950 mm in length and sports three axles. Out of the two rear axles, one is driven and the other is of the tag steerable axle type.
- ICV Cargo Carrier of the Year
Nominees: (a) Eicher Pro 1114 (b) Tata Ultra 1012 (c) Eicher Pro 3015
Winner: Eicher Pro 1114
ICVs continue to evolve. Result of customer-centricity that is also about blurring the boundaries between segments, ICVs are about technology, image, price and TCO. Set to play an important role, they make modern and versatile cargo carriers that promise better value while being reliable and efficient. The winner in this space, the Eicher Pro 1114, offers a better payload that springs from its ability to combine aggregates that make for an reliable and efficient operation. The 3.3-litre 4-cylinder turbocharged and intercooled engine produces 113 hp and a maximum torque of 400 Nm between 1400 and 1600 rpm. It combines all of what has made Eicher trucks highly successful over the years with increments in technology. The Eicher Pro 1114 thus offers the best of both worlds to make it highly versatile, efficient and fiercely competitive.
- MCV Cargo Carrier of the Year
Nominees: (a) BharatBenz 1623C (b) Eicher Pro 6025T (c) Mahindra Torro 25
Eicher Pro 6025T
The strong and versatile MCV segment continues to grow; be it a rigid truck tipper or a special application truck. Capable of addressing a diverse range of applications and customer requirements the Eicher Pro 6025T drew attention for its modern construction and an ability to deliver on diverse counts. Indicative of a big change taking place at Volvo Eicher Commercial Vehicles, the Pro 6025T is indicative of how CV makers are striving to address the changing needs of the market. Powering the 6025T is a 219 hp, 7.7-litre diesel engine that does 850 Nm of torque between 110 and 1700 rpm. The engine, mated to a nine-speed gearbox, is one of the most modern units, and made at a world-class Volvo Eicher Powetrain facility at Pithampur. The 6025T, with a GVW of 25-tonne, is part of the thoroughy modern and versatile Pro 6000 series trucks. These trucks are efficient, well built, safe and offer a high earning potential.
- HCV tipper of the Year
Nominees: (a) Volvo FMX 440 Coal Tipper (b) BharatBenz 3143CM
(c)Mahindra Torro 31 (d) Tata LPTL 3118
Winner: BharatBenz 3143CM
These pragmatic and reliable machines are best suited for the rough and tumble of mining, quarrying and construction operations. They can be looked upon to perform one of the most demanding jobs a truck is capable of. Leveraging the experience of making some of the most successful premium segment trucks globally, the BharatBenz 3143CM packs modern technology. It is powered by a 11.9-litre, six-cylinder, turbodiesel engine that produces 422 hp and 2100 Nm of torque at 1100 rpm. If this translates into high pulling power, the tipper, with a 31-tonne GVW, offers a carrying capacity of 19 cu. m. Of significance is the twin-disc dry plate clutch and a six-speed Automated Manual Transmission (AMT). Available at almost half the cost of what it took to buy a Mercedes-Benz Actros, which the 3143CM replaces, the highlight of the heavy-duty tipper is its high local content, world-class engineering and features like hub reduction.
- Promising Debut of the Year
Nominees: (a) Alma Mammoth (b) Mahindra Truxo 25 260 hp
Winner: Alma Mammoth
There were some interesting debuts last year. They collectively pointed at a future that would unleash a hunger for growth, and a burning desire to turn out a world-class CV that has the potential to change market perception. The winner, the Alma Mammoth, grabbed attention with its looks despite a front-engine layout. Employing a MAN chassis and powered by a 220 hp, 6.8-litre, MAN D-0836 diesel engine located longitudinally at front, the Mammoth made a promising debut for its ability to change the perception surrounding a front-engine bus. What made it truly promising is its ability to add a premium edge to the front-engine bus concept; to create the same ambiance as a premium rear-engine bus, and deliver almost the same amount of comfort.
- CV application builder of the Year
Nominees:
(a) Schwing Stetter – Truck mounted concrete mixer
(b) Tata Fleetman – New telematics solution
- NSR Body Works – Light weight and durable container body
Winner: Schwing Stetter – Truck mounted concrete mixer
Truck application can be highly diverse and differ in terms of use, and in terms of productivity gains. An outcome of diverse technological inputs, they can mean different business propositions to different people. Of the three nominations received, it was the Schwing Stetter nomination that drew the most attention. Perhaps due to the company’s prowess in developing concrete mixer applications on modern truck chassis. These applications are fitted on vehicles that are not just sold in the domestic market, but also in markets around the world. They are world-class and designed to last long. They are efficient and cost competitive.
- Innovative product of the Year
Nominees: (a) Volvo FMX 520 dump truck (b) Volvo FMX 480 dump truck
- BharatBenz 3143CM (d) Alma Mammoth
Winner: Volvo FMX 520 dump truck
Innovation is a broad term. Its definition as far as CVs are concerned, is about desirability, productivity, and safety and comfort. It is about design, technology and the ability to serve the market needs in the most efficient and innovative manner. The Volvo FMX 520 dump truck, drew attention for its ability to offer more for less. Positioned between a 100-tonne dump truck and a 31-tonne deep mining tipper, the FMX 520 is powered by a 520 hp, 13-litre diesel engine that delivers 2500 Nm of torque. Aimed at operating in mines only, the dump truck promises higher fuel efficiency and agility than a 100-tonne dump truck. With a 73-tonne GVW, the FMX 520 dump truck is innovative since it uses aggregates from existing Volvo truck models. Employing a 14-speed splitter range manual transmission, the dump truck is equipped with two steerable axles at front. Out of the three rear axles, two axles are driven and the third axle is a tag steerable pusher axle.
- Auto Component of the Year
Nominees: (a) KTCR Varsha drag link with sealed-for-life ball joint (b) Hella projector head lamp module (c) RSB propeller shaft for new commercial vehicles (d) Spheros Motherson Revo-E rooftop air conditioner
Winner: Hella projector head lamp module and Spheros Motherson Revo-E rooftop air conditioner
A formidable field on its own, four nominations were shortlisted on the merit of technology, market performance, price, and relevance to category. Each entry was subjected to a detailed scrutiny, and attention was paid to the infrastructure and capabilities of the suppliers. Two components stood out. The Hella projector head lamp module and the Spheros Motherson Revo-E rooftop air conditioner. They stood out on the count of technology and value. They stood out on the count of frugal engineering and an ability to meet the market demand. Both drew attention because of their ability to enhance efficiency, and the ability to address safety and comfort. Comfort in case of the Spheros Motherson product, and safety in case of the Hella product. What made the two products, from Hella and Spheros Motherson each, worthy of recognition is their ability to save energy and in the process make for an eco-friendly apparatus.
- Special Application CV of the Year
Nominees: (a) Volvo FMX 520 dump truck (b) Volvo FMX 480 dump truck (c) Tata MHC 2038
Winner: Tata MHC 2038
Addressing specific needs of the market, these special application CVs are made to perform their duty to the fullest. They are an outcome of an extensive study of their target audience, and are specialised to the core. What made the Tata MHC 2038 stand out was the nature of its application. Engineered to do duty in the armed forces, the MHC 2038 is a material handling crane. It is powered by a 370 hp, 8.9-litre Cummins ISLe 370-30 series engine that does 1550 Nm of torque at 1300 rpm. Mated to the engine is a nine-speed manual transmission. The front suspension is parabolic; the rear suspension is of the tandem bogie type with semi elliptic leaf springs. With a GVW of 22500 Kg, the MHC 2038 not only reflected upon the ‘Make in India’ endeavour, it also reflected upon the abilities of the manufacturer to built such special application vehicles.
- CV dealer of the Year
Nominees: (a) Bhandari Automobiles Pvt. Ltd. (b) Anamallais Agencies (c) Shree Automotive Pvt. Ltd.
Winner: Bhandari Automobiles Pvt. Ltd.
They are the OEM’s interface. An important element in the CV ecosystem that either conveys a good impression about the manufacturer, or otherwise. Left with an amount of operating costs to handle, and in a situation where the needs of the buyers are changing, dealers have to exude much professionalism. They are expected to evolve; respond to market changes quickly, and keep those who look up to them, happy and satisfied. Established in 1979, Bhandari Automobiles made it to the top on the basis of their ability to manage the operations professionally. Not only is the dealership operated professionally, it has come to build a loyal workforce of over 900 people. A dealer for Tata Motors Commercial Vehicles, Bhandari Automobiles has been quite successful in establishing long lasting relationships. It continues to strive to add more customers every year and retain the existing ones by providing them good service.
21.Best practice adopter of the Year
Nominees: (a) VRL Logistics (b) Inland World Logistics (c) Perfect RoadRider Travels
Winner: VRL Logistics
In an era where technology rules the roost, fleet owners have leveraged to their advantage technology, and an ability to control costs. Seeking better operational control, they have strived to attain good customer focus and excel in the management of business. Of the three nominations, VRL Logistics stood out because of its ability to employ technology and set a standard in the area of cost control, operational control, customer focus and overall management. Established in 1976 with the help of a single truck, Hubli-based VRL Logistics has grown into a nationally renowned logistics and transport company. One of the larget fleet operators in India with a fleet of 4077 vehicles, the company employees over 15,640 people. It pioneers an ability to provide a safe and reliable delivery network in the field of parcel service. VRL Logistics has spread its operations to courier service, priority cargo and air chartering to meet the growing demands of its burgeoning customer base.
- man of the Year
Winner: Vinod K. Dasari
An engineer with a Masters Degree in Business Administration from J L Kellogg School of Management, USA, he has consistently grown in his many roles at Ashok Leyland. Starting as a COO in 2005, his confidence and knowledge reflects in the company’s performance. The company registered a net profit of Rs. 159.32 crore for the first quarter of FY16 as against a net loss of Rs. 47.56 crore for the corresponding period last year. Under his leadership, Ashok Leyland outperformed the industry with a 45 per cent growth in the M&HCV segment. In Q1 FY16, the company sold 14706 units of trucks and 3894 units of buses on the basis of improved mix, better pricing and tighter cost control. Continuing to grow smartly, Ashok Leyland, under the leadership is transforming into a company that is increasingly global in its thinking. For the second consecutive year the Apollo CV awards jury voted Vinod K. Dasari as the CV man of the year.
- maker of the Year
Nominees: (a) Tata Motors (b) Daimler India Commercial Vehicles
- Volvo Eicher Commercial Vehicles (d) Mahindra (e) Ashok Leyland
Winner: Ashok Leyland Ltd.
A Rs. 9,943-crore company with a 27.1 per cent market share, Ashok Leyland is targeting USD 10 billion in the next 10 years. In Q1, FY16, the company reported a net profit of Rs. 159.32 crore against a net loss of Rs. 47.95 crore for the same period last year. While the industry volume grew 23 per cent, Ashok Leyland out performed the industry with a growth of 45 per cent in the M&HCV segments. In Q1, FY16, Ashok Leyland sold 14,706 units of trucks and 3894 units of buses. In Q2, FY16, Ashok Leyland recorded a net profit of Rs. 287 crore, a two fold year-on-year rise. Net sales rose to Rs. 4,878.81 crore against Rs. 3, 150.36 crore during the same period last fiscal. Launching the improved Dost, the company, with the Boss and the Partner have been invading the LCV and ICV segments. It has traditionally been strong in the M&HCV segments, and is a leader in the bus segment in India.
- of the Year
Nominees: a) Mahindra Jeeto b) Eicher Pro 6025T (c) Eicher Pro 3015 (d) BharatBenz 3143CM (e) Tata SuperAce Mint (f) SML Isuzu S7 Next (g) Tata LPS 4923 TC CR (h) Tata Cityride Ex Skool Bus (i) Mercedes-Benz luxury inter-city coach
Winner: Mahindra Jeeto
Capable and powerful, the emergence of modern commercial vehicles reflects on their ability to take on the competition. Combining tradition, technology and a deep understanding of the market, they are engineered to address the requirements of their buyers and users to the core. Fitting the bill, the Mahindra Jeeto made it to the top drawing from its maker’s long standing experience in building LCVs. A modern transport solution that is efficient, well equipped and versatile in terms of engineering as well as market positioning, the Jeeto has been equipped with a good deal of fire power. Producing 11 hp and 38 Nm of torque, the vehicle creates a lasting impression. A reason perhaps, is also that it is one of the most well designed, well engineered and smart looking CV to come out of the Mahindra stables in the recent times.