Mahindra celebrated the ‘National Road Safety Week’ in association with SIAM-SAFE and the Ministry of Road Transport and Highways (MoRTH) between January 10 and January 16, 2016. The theme for National Road Safety Week 2016 was Road Safety: Time for Action. Aimed at creating road safety awareness, the program delved upon road safety awareness for dealer staff apart from drivers’ education program and creating awareness among school children through video presentations on ‘Safety Technology in Automobiles’. The organisers also held a drawing competition for children at schools and dealership workshops as part of the drive. Over 400 Mahindra dealer workshops participated in this initiative.