By offering a new marketplace for used trucks across India, TrucksUp is bridging the gap between the organised and unorganised sectors.  India’s trucking industry is highly fragmented, with around 80-85 per cent of trucks owned by small fleet operators or individual truckers. The unorganised sector dominates, leading to inefficiencies like empty return trips, lack of pricing transparency, and difficulty in[Read More…]

Tata Motors’ CV Business is reinventing brand building in a digital-first world, as per Shubhranshu Singh, CMO – Commercial Vehicle Business Unit at Tata Motors, in Part 2 of this conversation with Ashish Bhatia. Q. Two years ago, just a handful of content creators regularly covered commercial vehicles. You’ve since built a credible influencer ecosystem across tiers. What has that[Read More…]