Automotive lubricant brand, MobilTM, today announced Bollywood actor Hrithik Roshan as its new brand ambassador. Hrithik emerged as the choice of the brand to highlight the values of driving human progress, building confidence, and enabling customers to unlock their true potential.

Announcing the partnership, Vipin Rana, CEO, of ExxonMobil Lubricants Pvt Ltd, said, “We are excited to partner with Hrithik Roshan for our Mobil lubricants in India. We believe his personality will resonate well with trade partners and consumers to feel confident about what Mobil can deliver to serve India’s lubrication needs”.

Commenting on the brand association, actor Hrithik Roshan said, “I am really looking forward to partnering with Mobil and its trusted brand name that is recognized the world over. I strongly believe that confidence is the real driving force of champions to make a difference in people’s lives and the community, and this is what the Mobil brand is all about”.

Mobil had earlier partnered with Hrithik Roshan’s action thriller ‘Vikram Vedha’ which reiterated the message that prioritizing one’s wellness by making the right choices was important.

Mobil is working in the industry from more than a century. It claims to have been been at the forefront of technology acting as a reliable ally meeting global lubrication requirements. Mobil says its range of products is meticulously designed to deliver exceptional engine performance and safeguard cars, trucks, and motorcycles. Moreover, Mobil has been instrumental in assisting businesses across various industries worldwide by facilitating cost reduction, heightened productivity, and enhanced equipment efficiency.