In a major stride to the Make-in-India initiative, Indore-based Candytoy Corporate Pvt Ltd has entered into an international deal with Becky’s to supply them with mobility toys and other variants. The deal worth Rs 45 crore (€ 5 million) from Becky’s, an international wholesaler of gifts, sweets, and snacks, based in the Netherlands has been signed recently.

Gaurav Mirchandani, Director, Candytoy Corporate Pvt Ltd said “This is indeed a prestigious order for us. Senior executives from Becky’s visited our facilities in September 2024 before finalising the deal. This will have a positive impact on our order book”. According to the agreement, CTC, which supplies its products to 40 countries across three continents, will deliver Candy Toys and promotional toys to Becky’s by the end of March 2025.

“We have been supplying promotional toys within India and globally to brands like Yellow Diamonds, MTR, and McDonald’s. Mobility toys are pioneer toys in our stock-keeping unit (SKU) category. Any kid who enjoys mobility toys has an action. It always involves the activity like racing bikes, fighter jets, and different cars. The kids find play value to it,” added Mirchandani.

Within just four years of its inception, CTC, headquartered in Indore, today exports to Europe, the US, African countries, Turkey, South Africa, Japan, Saudi Arabia, Oman, Kuwait & UAE, among others. The company employs over 2000 people.

Elaborating on the vehicle toy category, Mirchandani explained, “The superbikes and cycles are the top category of toys that we are exporting the 35 countries. Every month we send 7 to 8 containers to different countries which is million plus pieces. The biggest international market for mobility toys is Saudi Arabia, Israel, Netherlands, and the United States.”