Force Motors Limited has launched an ambitious digital transformation project called Project DigiForce. This initiative aims to enhance innovation and productivity across its operations, ensuring high customer satisfaction. EY Parthenon, a top strategy consulting firm, will assist Force Motors in this endeavour.

Over the past two years, Force Motors has achieved a remarkable business turnaround, with a 38% YoY growth in FY24 and after-tax profits soaring by over 1000%. To maintain this growth and continue delivering superior value to customers, the company is investing in digital technologies and innovative solutions through this two-year program.

Prasan Firodia, Managing Director at Force Motors Limited, highlighted the importance of this initiative: “Digital transformation is essential for our growth strategy. Project DigiForce will revolutionise how we operate and compete. Our commitment to providing top-notch shared passenger mobility solutions, a hallmark of Force Motors for over six decades, remains at the core of this project. It will not only improve productivity and operational efficiency but also drive innovation and creativity across the organisation.”

Key aspects of the partnership with EY Parthenon include redesigning Force Motors’ digital landscape, implementing advanced digital platforms and technologies, and enhancing customer capabilities and security. EY Parthenon’s expertise will be crucial in ensuring a smooth digital transformation, keeping Force Motors competitive in the ever-evolving automotive industry. Project DigiForce will also focus on change management, training, and development programs to support employees and dealers during this transition.

Vinay Raghunath, Partner and Automotive & Mobility Sector Leader at EY Parthenon India, noted, “Digital transformation is an ongoing journey. Organisations must quantify the value from their digital roadmap and embrace continuous learning and adoption.”

Force Motors is also collaborating with leading IT firms to integrate systems seamlessly and empower employees through targeted training programs. With a strong commitment to operational excellence and customer-centric innovation, Force Motors is set to strengthen its leadership in the evolving marketplace and deliver exceptional value to stakeholders.