Eicher Trucks & Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), inaugurated its exclusive dealership for the newly launched Eicher Pro X Small Truck range in Faridabad. The state-of-the-art Shree Motors Private Limited 3S dealership facility, located at Mathura Road, Sector-15A, Faridabad, Haryana, is designed to deliver a best-in-class customer experience and elevate every aspect of the vehicle buying and servicing journey.
Spanning around 12,000 sq. ft., the facility features a well-designed display area, customer lounge, service infrastructure, and supporting utility spaces, ensuring a seamless and convenient interaction for customers. Equipped with interactive digital displays, the dealership enables fleet owners and transporters to explore the Eicher Pro X range in detail, helping them make informed purchase decisions while experiencing Eicher’s focus on innovation, efficiency, and reliability.
Commenting on the inauguration, Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, stated, “Faridabad holds strategic importance as a prominent industrial and logistics hub in North India, supporting diverse sectors such as e-commerce, parcel and courier services, FMCG distribution, and industrial goods movement. With the addition of Shree Motors Private Limited’s exclusive Eicher Pro X dealership, we are strengthening our footprint in the region while enhancing our capability to serve businesses that depend on efficient last-mile transportation. We are delighted to onboard the Shree Motors team into the Eicher Pro X network and remain committed to delivering intelligent, connected, and customer-focused mobility solutions to our customers across Faridabad and nearby markets.”
Strategically located on NH-19, the Delhi–Mathura–Agra corridor, the new Eicher Pro X dealership offers excellent accessibility for customers and fleet operators across the region. Its proximity to key commercial and industrial clusters such as DLF Industrial Area, Karkhana Bagh Industrial Area, Sector 24–25 industrial zones, NIT Sabzi Mandi, and Anaj Mandi positions the dealership at the centre of Faridabad’s thriving logistics and trade ecosystem. The facility is well-placed to cater to businesses operating in e-commerce, parcel courier, FMCG distribution, and industrial goods transportation.
The newly launched 3S facility integrates sales, servicing, and spare parts under one roof, supported by Eicher’s service infrastructure designed to maximise uptime and operational efficiency. Fleet owners and transporters in the region will benefit from quick access to Eicher’s new-age, fuel-efficient and fully connected vehicles, reinforcing Eicher’s commitment to enabling efficient and reliable last-mile logistics.
Born-digital and customer-centric, the dealership features an interactive customisation zone that allows customers to configure vehicles based on cargo body requirements, load deck options, fuel choices, and colour preferences, bringing a new level of flexibility and personalisation to the commercial vehicle buying experience. Trained technicians, advanced service support tools, and customer engagement platforms ensure prompt service delivery and a seamless ownership experience.
