Mahindra Trucks and Buses has unveiled a new spares and service initiative in an effort to carve out a greater pie of the market. Story & Photos by: Ashish Bhatia After launching the Blazo range of medium and heavy-duty trucks with the guarantee of more mileage over competition, Mahindra Trucks and Buses Ltd. (MTBL) has announced a spares and service[Read More…]
With Xenon Yodha pick-up truck range, Tata Motors is looking to extend its lead in the LCV segment Story by: Bhushan Mhapralkar Tata Motors has launched the Xenon Yodha pick-up truck range. Launched by brand ambassador, Akshay Kumar who is well-known as a action hero in Hindi films, the pick-up range, based on the Xenon platform, which could trace its[Read More…]
Ashok Leyland has launched Guru in the ICV space. It is in-line with the company’s aspiration to carve out a bigger share of the CV market. Story by: Bhargav TS Ashok Leyland has launched the ‘Guru’ truck in the ICV space. It marks yet another significant launch for the company after the Sunshine school bus in an effort to carve[Read More…]
Trucks have been transporting fish the world over. What makes it unique is how they ensure that the catch remains fresh until it reaches the market. Story & photos by: Ashish Bhatia The ‘Koli’ (fishermen and fisher women) community dotting the seafronts of Mumbai are arguably the originally inhabitants of what where once seven different islands of Mumbai (Bombay). Over 7000[Read More…]
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