Blue Energy Motors has picked LNG for its maiden long-haul tractor. Prateek Pardeshi looks at the strategy behind the HCV foray. Chakan-based Blue Energy Motors (BEM) is a startup company with roots firmly in heavy-duty trucking. Joining the green mobility bandwagon albeit the company has opted for a gas-based solution. The company stirred up the market with its foray in[Read More…]
Mahindra builds on the Bolero platform to offer maximum value proposition through the new MaXX pic-kup. Ashish Bhatia and Prateek Pardeshi drove it to validate the claims. Mahindra and Mahindra Ltd. (M&M) has revisited its mainstay ﹣Bolero pik-up. Adding another dimension to the range, the company in August 2022 created a new sub-brand MaXX. The brand translates to the maximum[Read More…]
The recent string of upgrades and launches has Tata Motors catering to a broader customer base. Ashish Bhatia looks at the emerging road map with the potential to change the paradigm of first and last-mile transportation. Tata Motors has had a spate of new launches in recent quarters. This trend is well expected to continue into the business end of[Read More…]
The new Mahindra Bolero City-Pikup adds new dimensions to the legacy pickup range. Prateek Pardeshi tests its mettle in the urban jungle. Mahindra & Mahindra (M&M) continues to dominate the pickup segment with the Bolero range. The Bolero Pickup is well known for catapulting M&M into a segment leader with a 59 per cent market share (FY2021-22) as it continues[Read More…]
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