In a bid to further strengthen its position in the TBR segment, Continental India has launched high-tread mileage tyres.

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Anirudh Raheja

Designed specifically for high tread mileage (within the recommended GVWs), Continental India has launched two new commercial vehicle tyres for highway application. Called the HSR2 α and HDR2 α (10.00R 20), the tyres are expected to help the company to further increase its reach and strengthen its position in the Truck and Bus Radial (TBR) segment. The tyres have been armed with cooler running compound and robust tread design structure to suit the needs of fleet operators. They have been engineered to enable the fleet operators to optimise their operations by achieving lower driving costs. Entering the Indian market in 2011 with the acquisition of Modi Tyres for Euro 18.5 million, Continental India has been producing and distributing bias and radial ply truck and bus tyres as well as radial passenger car tyres out of its facilities at Modipuram and Partapur. Like many other tyre manufacturers in India, Continental has made significant investment in manufacturing.

The pick up in rural expenditure because of a good monsoon and a strong replacement driven sales coupled with rising maturation levels is expected to help Continental to increase its market reach. To expand its reach, Continental has been appointing new dealers and commissioning new showrooms. It recently commissioned its first commercial vehicle tyre showroom at Rudrapur in Uttarakhand. Said Mallika Rawal, National Marketing Manager, that Rudrapur is a vital transportation and industrial hub.