Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a wholly-owned subsidiary of Daimler Truck AG (“Daimler Truck”), announced the inauguration of a new BharatBenz sales, service and spare parts (3S) touchpoint in Leh, the capital city of the Ladakh region. This 1000 square-feet ‘PAL Trucking’ facility is the highest-altitude 3S facility of BharatBenz in the country and is situated on the Manali-Leh highway. Rajaram Krishnamurthy, Vice President, BharatBenz Marketing, Sales and Customer Service said, “We are pleased to inaugurate our highest 3S touchpoint with PAL Trucking on the highest motorable region in the world. The capability, reliability and comfort of BharatBenz trucks has won us many customers in the challenging, high-altitude terrain of the Ladakh region. We are proud of our partnership with PAL Trucking, which has rapidly expanded its presence in the Jammu & Kashmir region with five sales and service touchpoints in a short period of time. We see an increasing demand for our heavy-duty trucks in the J&K region as our products have proven their mettle in the harshest conditions while consistently contributing to the infrastructure development of our country. With this new outlet, our network footprint increases to 280 touchpoints.”
Nearly 100 different BharatBenz trucks in a variety of configurations are in use in the Ladakh region. These trucks are gaining popularity among Indian customers due to their demonstrated high level of safety, low cost of ownership, and dependability in challenging conditions. On the Manali-Leh highway, this BharatBenz 3S facility is ideally situated to cut down on service times and increase vehicle uptime.
Nishant Luthra, Dealer Principal and Managing Director of PAL Trucking said, “In the past year with BharatBenz, we have seen the brand grow both in terms of technology and products, delivering on the constantly evolving consumer demands. Adding to our existing strong network, the new BharatBenz dealership in Leh will provide comprehensive commercial vehicle solutions to vehicles plying in and through the high altitude of the Himalayas. Customers can be assured of the best sales advice and state-of-the-art ‘Proserv’ aftersales support.”
The 3S facility is equipped with six well-trained technicians and two Mobile Service Vans to support BharatBenz Customers in and around Leh, Pengong, Shyok, Nubra Valley, Siachen, Janskar, Kargil, Hanle, and Chushul. All BharatBenz sales and service touchpoints of PAL Trucking are well-equipped with trained manpower capable of addressing the diverse needs of customers. Their other outlets in J&K also offer a host of value-added features like Driver Lounge, Driver Trainings, Deiselabh (Payback points with a customised card for HP Filling station), Cashless zero-depreciation Insurance, extended warranty up to eight years, up to 10 year AMC, Proserve Mobile App, 24×7 roadside assistance, vehicle tracking systems and many more.
BharatBenz dealerships are located on leading national and state highways, providing ease and flexibility to every type of customer. On the national highways of the Golden quadrilateral North-South & East-West Corridors, the average distance between two BharatBenz touchpoints varies between 140 and 180 km. BharatBenz’s reach to customers on these highways is within 2.5 hours.
Also read, BharatBenz opens 10 new touchpoints
