Launches Two-Wheeler and M&HCV tyre range, marking a pivotal step in its long-term India growth roadmap
Balkrishna Industries Limited (BKT), a global leader in the Off-Highway Tyre (OHT) segment, today announced its strategic entry into India’s consumer tyre market with the launch of its On-Highway portfolio. Expanding beyond its established OHT leadership, BKT introduced purpose-built products for Two-Wheelers (motorcycles and scooters) and Medium & Heavy Commercial Vehicles (M&HCV), signalling its long-term commitment to India’s fast-growing consumer and replacement tyre segments.
Simultaneously, the company unveiled its national brand campaign, ‘Elevate Your Drive’, featuring brand ambassador Ranveer Singh, marking the beginning of BKT’s focused consumer brand journey and a new chapter for the home-grown global tyre manufacturer.
A New Brand Chapter: BKT Tyres & BKT Carbon
Under its unified corporate identity, ‘BKT Growing Together’, the company introduced a refreshed brand architecture comprising two distinct pillars:
•BKT Tyres- representing its comprehensive tyre portfolio across Off-Highway and On-Highway categories.
•BKT Carbon-representing its carbon black and industrial materials business.
This dual-identity framework enhances brand clarity while reflecting BKT’s evolution into an integrated mobility enterprise with strong vertical capabilities.
The announcement was made in the presence of Arvind Poddar, Chairman & Managing Director; Rajiv Poddar, Joint Managing Director; Satish Sharma, Senior President & Director Business Development and Strategy; Lucia Salmaso, Managing Director, BKT Europe; and Mahesh Koppad, Chief Marketing Officer India, BKT Tyres.
Arvind Poddar, Chairman & Managing Director, BKT, said,“Our entry into the on-highway segment is a natural extension of BKT’s purpose supporting India’s evolving mobility needs with products engineered for real-world conditions. Built on decades of manufacturing discipline, our tyres are designed to deliver safety, reliability and value. Guided by ‘BKT Growing Together,’ we aim to be a dependable partner for consumers, distributors and dealers.”
Rajiv Poddar, Joint Managing Director, BKT, added,“Our foray into the on-highway tyre segment marks a strategic milestone under Vision 2030 an India-led initiative focused on responsible scale and expanded mobility footprint. With a defined revenue roadmap of ₹23,000 crore by FY30 a 2.2x increase from FY25 levels we are pursuing measured growth anchored in profitability, engineering excellence and long-term value creation.”
Satish Sharma, Senior President & Director – Business Development and Strategy, BKT, stated,“As we enter this new growth phase, our focus remains firmly on durability, mileage, comfort and performance across 2-Wheeler, Truck Bus Radial, Passenger and Light Truck categories. We are pioneering industry-first initiatives from a pure distribution play ensuring zero channel conflict, to the ‘Journey Assistance Program’ for riders, and transformative platforms such as ‘Save the Casing’ and end-user loyalty programs. Our goal is clear: to achieve a 5% market share by FY30 through product leadership, distribution strength and consumer trust.”
Medium & Heavy Commercial Vehicle Radial Tyres (MHCVR)
Expanding into the commercial on-road segment, BKT will introduce:
•BKT m.Loadxpert (11.00R20)
•BKT Milexpert RG (295/90R20)
Launch timeline: Q1 FY2026-27 (April-June 2026)
Developed for high-demand applications such as cement transport, construction logistics and regional cargo movement, the new commercial radial range is engineered for superior stability, robust casing strength and consistent performance hallmarks of BKT’s commercial on-road philosophy.
Each tyre undergoes 138 in-process quality checks and more than 20 design verification tests, with certifications from NABL-accredited laboratories. Fully compliant with BIS standards, the range is built for reliability, long service life and enhanced retreadability bringing industrial-grade validation to India’s commercial on-road sector.
Go-to-Market Strategy & Service Commitment
The new portfolio will be introduced through BKT’s nationwide distributor-dealer network in a phased rollout, beginning with high-demand markets. Reinforcing its consumer-first approach, BKT will deploy a market-leading digital service and complaint-response platform to ensure faster resolution and transparent tracking setting new benchmarks in service responsiveness and distribution strength within India’s mobility landscape.
Investment & Vision 2030 Growth Roadmap
As part of its strategic expansion, BKT has committed an investment of ₹3,500 crore (USD 400 million) to strengthen its presence across India’s mobility ecosystem. The investment will support:
•Manufacturing capacity expansion
•Advanced R&D capabilities
•Vertical integration through BKT Carbon
•Expansion of its nationwide distribution network
Under Vision 2030, BKT aims to achieve revenues of approximately ₹23,000 crore by FY30, with a projected mix of ~70% from Off-Highway tyres, ~10% from third-party carbon black sales, and ~20% from On-Highway tyre categories.
