Articles by: Sahil Kesari

The Challenger Lcv

The Challenger Lcv

The Euler Storm EV T1250 comes across as a smart challenger LCV. It leverages advanced safety inclusions that meet the last-mile delivery needs, writes Richa Tyagi The e-LCV segment is a hot segment!  To tap into this competitive segment, Euler Motors has commercialised its LCV, the T1250. A notch higher than the Euler HiLoad, its mainstay up until now,  the[Read More…]

by July 7, 2025 Cover Stories, Road Check
Active And Passive Safety

Active And Passive Safety

As India grapples with high road accident rates and gears up to meet global safety benchmarks, Commercial Vehicle (CV) safety has come under sharper focus, writes Ashish Bhatia. The Ministry of Road Transport & Highways (MoRTH) is spearheading regulatory change, mandating both active and passive safety inclusions. With sweeping reforms such as mandatory ADAS systems up to Level 2, advanced[Read More…]

by July 6, 2025 Cover Stories
Spark Minda Charts A Bold Path To 2030

Spark Minda Charts A Bold Path To 2030

We caught up with Aakash Minda, Executive Director at Spark Minda and Chairman, CII Western U.P Zone. Spark Minda is riding the wave of premiumisation, electrification, and digital cockpit innovations. In this exclusive interview, Minda shares insights on market sentiment, evolving product lines, strategic partnerships, and the road ahead with Ashish Bhatia. Q. What’s the industry sentiment like at the[Read More…]

by July 6, 2025 INDUSTRY TALK
Marketing In Motion – PART 1

Marketing In Motion – PART 1

Tata Motors’ CV Business is reinventing brand building in a digital-first world, as per Shubhranshu Singh, CMO – Commercial Vehicle Business Unit at Tata Motors, in this conversation with Ashish Bhatia. Q: You’ve had a fascinating journey across categories—from FMCG to financial services, and now commercial vehicles. How has your marketing lens evolved during your tenure at Tata Motors? A:[Read More…]

by July 6, 2025 INDUSTRY TALK