Articles by: Niharika Singh

Marketing In Motion – PART 2

Marketing In Motion – PART 2

Tata Motors’ CV Business is reinventing brand building in a digital-first world, as per Shubhranshu Singh, CMO – Commercial Vehicle Business Unit at Tata Motors, in Part 2 of this conversation with Ashish Bhatia. Q. Two years ago, just a handful of content creators regularly covered commercial vehicles. You’ve since built a credible influencer ecosystem across tiers. What has that[Read More…]

by August 13, 2025 INDUSTRY TALK
Fighting New Age Mobility

Fighting New Age Mobility

The battle of who is the preferred mobility provider on Mumbai’s streets is far from over. With protests and strikes inconveniencing commuters seeking a reliable and comfortable mode of transport, the need of the hour is for a strong alternative to emerge if not coexist, write Sahil Kesari and Niharika Singh Mumbai, India’s financial capital, saw a major disruption recently[Read More…]

by August 13, 2025 Cover Stories
Rajesh Roadlines Expands Footprint 

Rajesh Roadlines Expands Footprint 

Leading logistics provider Rajesh Roadlines Pvt. Ltd. has been in business since 1969 and is renowned for providing dependable, effective road transport services in India’s most important sectors, writes Niharika singh Rajesh Roadlines Pvt. Ltd, is taking forward the legacy ahead of Parent Company Rajesh Roadways which was established in the year 1969. Rajesh Roadways was built with an objective[Read More…]

by August 13, 2025 Cover Stories
Tata ACE Pro: Driving India’s Next Cargo Movement

Tata ACE Pro: Driving India’s Next Cargo Movement

India’s most affordable four-wheel mini truck, priced at just Rs. 3.99 lakh the all-new Tata ACE Pro, is set to reshape intercity cargo transport, writes Upendra Kasbekar. Tata ACE Pro builds upon a legacy that transformed last-mile transport two decades ago. Now with renewed purpose, it enters the market to serve a new generation of cargo movers offering value, versatility,[Read More…]

by August 13, 2025 NEW LAUNCH