Mahindra & Mahindra launched the Bolero MaXX pikup to align with the changing times and evolving needs of its customers. In an industry talk session, Harish Lalchandani, Vice President – Marketing (PV & Pikup) and Manoj Gauba, DGM at M&M speak to Ashish Bhatia about the renewed aspirations with the new offering in the pick-up segment. Q: What sets the[Read More…]
Mahindra builds on the Bolero platform to offer maximum value proposition through the new MaXX pic-kup. Ashish Bhatia and Prateek Pardeshi drove it to validate the claims. Mahindra and Mahindra Ltd. (M&M) has revisited its mainstay ﹣Bolero pik-up. Adding another dimension to the range, the company in August 2022 created a new sub-brand MaXX. The brand translates to the maximum[Read More…]
As part of its pick-up revamp strategy, Tata Motors brings in the Yodha 2.0. Prateek Pardeshi test drives it on a specially built track in Hyderabad. Original Equipment Manufacturers had to put their plan on the back burners thanks to the lethal pandemic Covid-19. This included putting brakes on the rollout of new product variants. Here Tata Motors must be[Read More…]
The recent string of upgrades and launches has Tata Motors catering to a broader customer base. Ashish Bhatia looks at the emerging road map with the potential to change the paradigm of first and last-mile transportation. Tata Motors has had a spate of new launches in recent quarters. This trend is well expected to continue into the business end of[Read More…]
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