- Initial Order Size: 100 units.
- Rollout Strategy: Phased rollout across key markets.
- Target Markets: Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai.
New Delhi, March 18, 2025: Eicher Trucks and Buses, a subsidiary of VE Commercial Vehicles, announced the commencement of supplies of the Eicher Pro X small truck to Magenta Mobility, a leading logistics solutions provider dedicated to driving innovation and providing sustainable mobility solutions for India’s evolving logistics landscape. As per a phased plan for the initial order of 100 units, the first batch of Eicher Pro X small trucks, equipped with a 1.7T payload, will be deployed across Magenta Mobility’s operations in major markets such as Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These vehicles will play a pivotal role in reinforcing Eicher Trucks and Magenta Mobility’s vision of driving sustainable logistics and strengthening Magenta Mobility’s mission of decarbonizing India’s supply chain.
Addressing the event, Mr. S S Gill, Chief Commercial Officer of VE Commercial Vehicles, stated: “With this partnership with Magenta Mobility, we are advancing smart logistics in the future by providing cutting-edge, environmentally friendly transportation solutions.” The Eicher Pro X line complements Magenta Mobility’s goal of decarbonizing last-mile mobility. It satisfies the increasing need for high-performance, energy-efficient vehicles in mid- and last-mile delivery sectors.
“Our dedication to revolutionizing last-mile logistics in India is demonstrated by our partnership with Eicher Trucks and Buses and the addition of the Eicher Pro X trucks to our fleet. This partnership not only enhances our capacity to provide dependable, sustainable, and efficient transportation solutions, but it also supports our mission to provide our wide range of clients with high-performing, environmentally friendly choices,” stated Mr. Maxson Lewis, founder and CEO of Magenta Mobility.
With its best-in-class cargo space, energy efficiency, and driver-centric features like air-conditioned cabins and cutting-edge safety systems, the Eicher Pro X range, which was unveiled at the Bharat Mobility Global Expo 2025, represents Eicher’s entry into the rapidly expanding 2-3.5T segment and redefines last-mile logistics. The Eicher Pro X, which was co-developed with top logistics companies in important industries like e-commerce, FMCG, and parcel & courier services, is made to meet the ever-changing demands of these picky markets. It has the best visibility and turning radius in the industry and is made for city and near-city distribution. Eicher’s Uptime Center offers FOTA-enabled telematics for smooth updates, AI/ML-driven remote diagnostics, and round-the-clock monitoring. These cars, which are connected to the ‘My Eicher’ app, guarantee peak performance thanks to a nationwide network of more than 1000 touchpoints, 470 service centers, and 7000+ parts outlet
Designed for city and near-city distribution, it offers an industry-leading turning radius and visibility. Eicher’s Uptime Centre provides 24/7 monitoring, AI/ML-driven remote diagnostics, and FOTA-enabled telematics for seamless updates. Integrated with the ‘My Eicher’ app, these vehicles ensure optimal performance, backed by a nationwide network of over 1000 touchpoints, 470+ service centers, and 7000+ parts outlets.
With a fleet of more than 2,600 electric cars spread across more than 18 cities, Magenta Mobility is quickly growing its footprint in India. To meet the increasing demand for electric mobility in logistics, this expansion scales its fleet and fortifies its presence in important markets. Magenta Mobility, which prioritizes sustainable growth, keeps creating a strong ecosystem that propels the logistics sector’s broad adoption of electric mobility.
