VECV banking on new models under the Pro-series

SS Gill, SVP, HD, VECV, Mehul Dholakiya, Director Apco Motors and Vinod Aggarwal, CEO, VECV, Pro 6037 launch copy

Anticipating a strong uptake in domestic sales, Volvo Eicher Commercial Vehicles (VECV), is said to be gearing up to launch three new Pro series models. These, claim industry sources, will be variants of existing Pro models. The company, expecting to grow faster than the industry average, claim industry sources, is also said to be working on an expansion plan. With the Pithampur plant running at full capacity, the company is claimed to be looking at developing its land parcel at Bhopal to ensure operational efficiencies. With heavy and medium CV market showing signs of moderation, the Volvo Group joint venture company is expected to increase concentration on LCVs, whose market continues to grow. VECV has been increasing its thrust on buses too, claim industry sources. It has bagged orders from STUs, and will be introducing new bus models, they add. While work is on to expand the Pithampur plant capacity from 5,500 units per month to 7,000 units per month, the company, claim sources, has dedicated a sum of Rs. 400 crore for the activity. A portion of this sum will also be used for product development, they add.