Tata Motors and Castrol announce global strategic partnership

Tata Motors and Castrol have entered in a three-year strategic partnership agreement for supply of commercial vehicle oils to Tata Motors globally. The agreement covers over 50 markets including SAARC and ASEAN region, Middle East, Africa, Russia and Latin America. With Tata Motors looking to expand their international footprint, Castrol with its established presence in these markets, will support Tata Motors’ channel partners with high quality products and services to enhance their market share and profitability. Mentioned Guenter Butschek, Chief Executive Officer and Managing Director, Tata Motors Limited, “We are delighted to extend this partnership to a global level and look forward to leveraging our complementary strengths to offer our channel partners high quality support.” For Castrol, the new agreement is a step forward in the partnership which goes back three decades. As a preferred partner of Tata Motors, Castrol will work closely with the Tata team to co-engineer products suited to meet specific requirements of new engine technology and environment regulations. Mandhir Singh, CEO, BP Lubricants said, “Tata Motors is a valued key global strategic account for Castrol.”  “As Tata Motors explores new markets, we are committed to supporting them with our pioneering technology products, superior service offers and expertise in retail marketing and promotion, to add value to this partnership,” he added.

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