SmartShift, a Mahindra Group venture, has expanded its operation to Chennai.
A digital start-up from the Mahindra Group, SmartShift has launched its operations in Chennai. It is the fifth city that marks the entry of the company. Signalling an expansion of operations, the start up company operates in Mumbai, Hyderabad, Bengaluru and Ahmedabad. Working towards elevating the efficiency in the last mile transport space, SmartShift is acting as a platform for cargo owners and transporters to work with each other, smoothly and flawlessly.
Ensuring a mutually beneficial relationship for both, the cargo owners and transporters, SmartShift is an intra-city digital load exchange platform. Enabling efficient transportation from one point to the other, SmartShift was developed to empower consignees (both businesses and individual users) to avail of an efficient service. They can access SmartShift service through an Android-based mobile app. They can also access SmartShift through a website, or the dedicated call centre. The key differentiator that SmartShift brings to the last mile transport logistics space is the ‘reverse bidding’ feature. The app. successfully emulates the bargaining process between consignees and transporters. It allows them to close the deal at a mutually acceptable price.
In 21 months since launch, SmartShift has emerged as the leading industry player in Mumbai and Hyderabad. It is gaining unprecedented traction in Bengaluru and Ahmedabad, claim industry sources. Said to have become a preferred choice for over 16,000 stakeholders, clocking over 1500 transactions per day approximately, SmartShift is looking at the next phase. It is looking to achieve an ambitious milestone of creating a community of one-million stakeholders over the next three years. Kausalya Nandakumar, CEO, SmartShift, at the launch of SmartShift in Chennai, said, “We are delighted to enter the state of Tamil Nadu by launching our operations in one of its largest cities, Chennai. The city is in many ways a gateway to a state that has the largest SCV penetration. Tamil Nadu is a mature market with a strong industrial base. We believe this market has both the need and digital presence to adopt a transport aggregator model like ours. We are confident of driving exponential value in this market.”
With the logistics industry in India pegged at USD 130 billion according to a report, 35 per cent to 40 per cent of it is said to be in the intra-city space. It is expected that 18 lakh small commercial vehicles will carry out millions of transactions everyday, and across the country. “Going ahead we will not only focus on enabling improved business productivity for our customers but also nurture customer relationships, moving beyond mere transactional business,” mentioned Nandakumar.
Offering transparent pricing, and an efficient simple one-click booking process with the ability to track cargo after dispatch, SmartShift, claim industry sources, is already turning out to be a significant player. Citing the knowledge advantage SmartShift could profit from as part of the Mahindra Group, which has a stake in the Indian CV space, and an understanding of the ecosystem, sources opine that an amount of dynamic agility is expected of the company. As the first intrapreneurial start-up incubated within the Mahindra Group, SmartShift combines the process, governance and discipline of a large mature business with the tenacity, nimbleness and fierce competitiveness of a start-up. As a young company SmartShift is said to be strongly leveraging the multi-disciplinary mentorship of the Mahindra Group. It is also said to be leveraging the access to 150 Mahindra Group companies, working as a seamless logistics solution partner.
The unique SmartShift service allows consignees to book a vehicle in less than three minutes; negotiate the best price through a unique first of its kind ‘bidding’ feature. The service also enables the consignees to choose from a range of certified and trained SmartShifters. It enables the consignees to track the selected SmartShifter and ensure that the consignment is delivered safely and securely. Allowing cargo transporters to enjoy more business through faster and easier order receiving technology, SmartShift is making life easier for transporters and fleets. To avail of more business, it is also providing the option to accept or decline a delivery request based on pricing, or the availability of vehicles. Transporters also get an opportunity to explore and expand to other markets; to look forward to a higher earning potential.
Aiming to expand to 29 cities with 70 per cent of the SCV base in the country, the near-term plan of SmartShift is to cover metro cities. The company is currently following a well charted road map, which includes an expansion to Pune, Kolkata, Jaipur, Chandigarh, and Delhi NCR. Looking at turning the daily logistics requirements of SMEs at least 30 per cent more efficient, SmartShift, for transporters, is providing a first in the industry feature of phone integration and efficient pricing through return trips. With focus on community building, SmartShift is said to look at disrupting the present inefficient ecosystem. Driven by an ambitious goal of owning cargo transportation in the country, SmartShift currently services more than 1000 pin codes in four cities.