Ahead of International Women’s Day 2024, Vedanta Aluminium has launched #TheFutureOfMetAL, a compelling social media campaign on women in metals & mining. It leverages generative AI and short films to encourage more women to explore rewarding careers in these industries. The campaign comes as a response to industry efforts to increase female representation in the sectors, which has progressed slowly[Read More…]
After four years of HIGH anticipation, the wait proved worthwhile! Ashish Bhatia navigates the flourishing landscape of greener bus and coach mobility. Busworld International returned to its roots, setting the stage for a successful edition in Brussels right from the outset. The 2023 edition presented in all its grandeur with the towering Atomium symbolising scinetific progress. The flagship building was[Read More…]
In a well-thought-out marketing and communications strategy, CV major Tata Motors has revisited storytelling. Ashish Bhatia gets to the root of it. The new Tata Motors ‘Desh Ke Trucks’ campaign has identified key emotional drivers of CV stakeholders. The effort to make storytelling more believable and hence stand out from the competition comes across as a genuine effort to engage[Read More…]
The flagship Mahindra logistics warehouse is 80km from the national capital and christened as one of the best, sustainable and tech-enabled facilities. The floor bearing capacity is about eight tonnes per square metre with a height clearance of 13 metres. The entire facility is tech-enabled and is a paperless warehouse. The company boasts of recycled and sustainable practices being integrated[Read More…]
Busworld Europa 2023 Shaping Sustainable Mobility 
Cummins Takes Net Zero-Emissions Seriously 
World EV Day 
Massey Ferguson 6S And 7S Series 
Experience the intersection of comfort, innovation, and sustainability at Busworld Southeast Asia 2024 
Vedanta Aluminium unveils #TheFutureOfMetAL campaign on the occasion of Women’s Day Busworld Europa 2023 Shaping Sustainable Mobility 
Busworld Southeast Asia is getting ready for its second edition
Prawaas 3.0: A Preview 
Refurbishing Industry Is Bouncing Back 
Decarbonisation and Digitalisation 
Intact Goals 
Valeo Facings Reach New Markets 
Opportunity In Adversity 
