NBC Bearings, a premier brand of National Engineering Industries Ltd (NEIL), is driving digitisation in the B2B segment with various initiatives. It has launched an App. devoted to bearings. Available on both the Android and iOS platforms, the App. for bearings enables navigation through a wide variety of information at the drop of a touch. It allows users to search for any bearing manufactured by NBC Bearings and browse through detailed information on its applications and usage. The user can navigate through a multitude of information just by entering the bearing’s number. One also has the advantage of filtering the search results in order to get customised information related to specific automobile segments. The App. allows specific advantages to users whereby they can share the results of their search via emails. It even functions without internet once downloaded which further enhances ease of use by doing away with dependence on connectivity.