Telematics solutions firm, MSD Telematics Private Limited of Gurugram has acquired Heuristics Info Systems in an all cash deal. Sparrow Business Solutions LLP, a boutique corporate finance firm acted as the exclusive advisor to both the firms on the transaction. TRA Law acted as the legal advisor on the deal. Speaking on the acquisition, Ashmeet Singh, Founder, MSD Telematics mentioned, “This investment will fuel our ability to deliver greater value to customers by enabling us to offer complete bouquet of services. ” “Heuristics gives us the ability to now service international clientele with innovative and robust software solutions,” he added. Another investor at MSD opined that the telematics companies need to create unique positioning of their products for their customers in turn to be able to grow their business. Heuristics, founded in 2008 by Amit Dubey and Pradeep Rai offers vehicle tracking system and mobile application software while providing unique cost effective quality solutions to various industry segments. Following the acquisition, Amit Dubey, Founder Partner Heuristics Info Systems, would be joining MSD Telematics as a board advisor. “This is probably the start of consolidation in the industry,” averred Rohit Bhargava, Partner at Sparrow Business Solutions LLP. “Few large players will emerge in the next few years to take leadership positions in the USD 120 Million telematics market in India, ” he opined.