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Mahindra adds value to the Bolero Pik-up range

Story by:

Deepanshu Taumar

Mahindra has launched the Big Bolero Pik-up. Claimed to have a class-leading cargo body that measures nine-feet (2765 mm) in length and has a payload capacity of 1500 kg, the vehicle comes in BS III and BS IV guise. Priced at Rs. 6.15 lakh (BS III, ex-showroom Pune) and Rs. 6.3 lakh (BS IV, ex-showroom Pune), the Bolero Pik-up, aiming at a market void for additional cargo space and higher payload, is expected to contribute to the kitty of Mahindra, which is claimed to command a 69 per cent market share (FY2016) in the pick-up segment.

Available in two variants that offer a payload of 1250 kg and 1500 kg, the Bolero Pik-up is powered by a 63 hp BS III compliant and 70 hp BS IV compliant direct-injection diesel engine. Featuring an ergonomically designed cab, modern interiors, power steering and others, the Boler Pik-up, according to Pravin Shah, President & Chief Executive (Automotive), Mahindra, offers a superior value proposition. Stressing upon the cargo box’ ability to carry more, Shah stated, “With this vehicle we have upgraded our pick-up range to offer best-in-class value and efficiency to the customer.”

Made at the company’s Kandivali plant in Mumbai, the Bolero Pik-up will be available in a cowl form too. It is had in a 2WD flat bed form as well. A 4WD variant of the pick-up is also expected to arrive soon. It would help to further expand the Bolero Pik-up range and make it promising for those who want to operate in difficult terrains. Expected to play diverse roles like a water tanker, refrigerated goods carrier, generator van, poultry van, etc., the vehicle also comes in CNG. The key highlight of the vehicle according to Mahindra sources is the long service interval. Oil change interval is 10,000 km and gearbox oil change interval is 40,000 km. Promising low operating and ownership costs, the pick-up truck comes with a three-year unlimited km warranty. An accidental insurance of Rs. 10 lakh under UDAY (Mahindra’s CRM program) is on offer for the Bolero Pik-up buyers apart from a 45-minute express service. Both these are claimed to support a low TCO and best-in-class uptime.

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