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By selling 1,311 units of tractor-trailers in the first half of FY2017-18, Mahindra Trucks and Buses is claimed to have out paced the competition to reach the fourth place in truck segments above 16.2-tonnes. Drawing attention to the company posting a growth of over 90 per cent in the tractor-trailer segment, which is typically of 40- and 49-tonnes, against market growth of 40 per cent, sources cite that the company has crossed the 4.5 per cent market share mark in heavy trucks. In September 2017, the company sold 3,497 trucks. Present in the medium and heavy commercial space, Mahindra Trucks and Buses is claimed to have posted a growth of 34 per cent in the first half of FY2017-18 against a market growth of seven-per cent. The reason for heavy truck buyers turning to Mahindra is said to be the good power to weight ratio that its 7.2-litre engine offers. Until before BSIV, the same engine was looked upon as more powerful, and less efficient thereafter. The other reason is claimed to be the offering of fuel smart technology and a host of after sales initiatives. Good discounts are also said to woo customers to the brand.


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