Mahindra Saarthi Abhiyaan Ceremony

Through Mahindra’s CSR project, Mahindra Saarthi Abhiyaan, Mahindra Truck and Bus Division (MTBD) has till date awarded scholarships to 2,408 girl children of truck drivers in the past two financial years.In its second phase in FY2016, the Saarthi Abhiyaan Scholarship program was launched in 17 transport hubs including Indore, Korba, Lakhisarai, Muzaffarpur, Bahadurgarh, Sonipat, Sitapur (Lucknow), Moradabad, Sankagiri, Trichy, Namakkal, Kodad, Tandur, Ratnaul, Sangli, Kolhapur and Pune. Mahindra felicitated the selected candidates with a scholarship of Rs.10,000 along with a certificate in recognition of their achievement. The first celebration hosted in Pune felicitated 14 girls in the company headquarters at Pune. Nalin Mehta, Chief Executive Officer – Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd., said, “True to its philosophy of driving positive change within the transport ecosystem, we are striving to improve the lives of drivers at the grass root level, as they are one of the most important stakeholders in our business. “Mahindra Saarthi Abhiyaan is a pioneering effort and a salute to these drivers who inspite of all odds, have shown great mettle in educating their children, especially their daughters”, he added. With the help of NGOs and through a direct contact program, by executing road shows in prominent dhabas on highways, branding at Transport Nagars and direct field activation’s, the project managed garnering more than 1,300 applicants from transport hub locations and impacted a total of 1,800 drivers. MTBD chose PwC to ensure a proper process was followed including set guidelines and authenticated documentation. Launched in January 2014, this special program is committed to making a contribution by transforming the lives of truck drivers’ girl children in India and ensuring them their right to higher education.

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