Hella has partnered with Jazzmyride to apply ecommerce thrust in the wake of growing digitisation in the Indian automotive aftermarket. Jazzmyride will act as the authorised e-retailer and e-distributor partner of Hella, and hold the position of Hella’s national authorised distributor for Hella brand of products. Jazzmyride will address online users in India for Hella across all online ecommerce platforms like Amazon, Flipkart, Snapdeal, Shopclues, etc. This innovative business tie-up is expected to help tackle counterfeit products proliferation, and ensure direct inventory flow to the end customer, thereby elevating supply chain efficiency. Jazzmyride is claimed to be India’s largest auto aftermarket reseller. Beginning with a mere Rs.10,000 investment, the entity has scaled its operations to be valued at over Rs.20 crore annually.