Guru to drive Ashok Leyland’s ICV aspirations

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Ashok Leyland has launched Guru in the ICV space. It is in-line with the company’s aspiration to carve out a bigger share of the CV market.

Story by: Bhargav TS

Ashok Leyland has launched the ‘Guru’ truck in the ICV space. It marks yet another significant launch for the company after the Sunshine school bus in an effort to carve out a bigger share of the CV market. Ashok Leyland missed industry expectations for the third quarter (Q3) of the current financial year. Profit After Taxes (PAT) declined 13 per cent Year-on-Year (Y-o-Y) to Rs.185.88 crore. With the CV industry exposed to the effect of demonetisation, that did not affect the cash flow as much as it disrupted the supply chain, the introduction of Partner truck in the LCV space apart from Guru hints at a smart strategy. If the sharp decline in M&HCV sales post demonetisation is considered, the launch of Guru ICV and Partner LCV mark a smart move indeed. The two trucks are claimed to have been designed and built on four important pillars – mileage, payload, reliability and comfort. Available in BSIII and BSIV variants, the Guru can cater to a wide range of applications in the 12-tonne and 13-tonne category. The truck comes with different load body options to choose from. Powered by a new ‘H Series’ three-cylinder 2800 cc common-rail turbo-diesel engine that develops 115 hp of peak power at 3700 rpm and 320 Nm of peak torque at 1500-2200 rpm, the Guru, fitted with a six-speed manual transmission, is claimed to deliver best-in-class fuel efficiency and the most payload in the segment.

The Partner, at the other end, marks the arrival of India’s first air-conditioned LCV. Promising best in class comfort, the LCV, with a 7.2-tonne GVW, builds over the earlier version of the Partner. Tracing its roots to the Nissan Atlas, the Partner originated out of the company’s joint venture with Nissan. The joint venture is no longer active, and the rights to Partner have been retained by Ashok Leyland. Powering the Partner is a BSIV ZD30 2953cc common-rail turbo-diesel engine that produces 115 hp peak power at 2750 rpm. Peak torque is 320 Nm is produced at 1600-2400 rpm. Aimed at applications like parcel goods, durables, perishables and FMCG products among others, the Partner enters a segment that is estimated to amount to 35,000 units per year. The target, according to Ashok Leyland sources, is to carve out a 15 to 20 per cent market share. Transmission is a five-speed manual unit. Speaking at the launch, Vinod K Dasari, CEO and MD, Ashok Leyland Ltd., expressed that his company has upped the ante over the last few years. He described Guru and Partner as two indispensable products that will further strengthen the company’s position in the market. “We are closer to our vision of emerging as one of the top 10 truck makers, globally,” said Dasari. Anuj Kathuria, President, Global Trucks, Ashok Leyland, mentioned that the ICV segment is one of the key focus areas. With Partner, we have offered the Indian customer a contemporary product that delivers best-in-class user experience and exceptional efficiency, he added.

The ‘Guru’ is priced in the range of Rs.14.35 lakh to Rs.16.72 lakh including Value Added Tax (VAT). The ‘Partner’, six-tyre, 14 feet and High Side Deck (HSD) body, BSIV variant is priced at Rs. 10.59 lakh. The four-tyre, 14 feet and HSD body, BSIV variant is priced at Rs.10.29 lakh, ex-showroom, Chennai.