Daimler India Commercial Vehicles (DICV) has introduced ‘DICV Bulletin’ app.

Story by Deepti Thore

After making a major announcement regarding an entry into the used CV market and the good response received in the market for its BSVI CVs, DICV has introduced an app. called ‘DICV Bulletin’. An indication of a significant shift in the market towards contactless communication and business operating procedures, the app. is about an ability to leverage the power of the internet to interact with the customer, connect with him in the best possible manner and provide him and the other stakeholders with the necessary information in the safe and effective way. Said to be tailored for the needs of the customers, the app. would enable DICV to share up-to-the-minute information on a real-time basis. Expressed Satyakam Arya, CEO & Managing Director, DICV, “The app. would help them to enhance their ability to communicate and carry forward their customer-centric initiatives without endangering the safety of their customers as well as the stakeholders involved.”

Enabling an instant two-way communication with its customers and stakeholders, including dealers and suppliers, the ‘DICV Bulletin’ app. was developed in-house by the DICV IT team in less than three months, according to Arya. Mentioned DICV CIO, Chulange Perera, that digitisation is the best way to improve business sentiment and efficiency. Providing stakeholders direct access to multimedia information on products, services and business updates through the app., the CV major, according to Perera, is driving its customer-centric initiatives effectively. Designed and developed to ensure a win-win relationship with its customers as well as the dealers and suppliers, DICV is confident of increasing its reach in the Indian market. Claimed to buck CV slowdown in the September 2020 quarter by announcing a sale of 2,817 units during the respective period as compared to the sale of 2,672 units in the corresponding period last year, the CV major is providing the app. to its dealers, suppliers and select customers on Google Play and App store. It is doing so with the intention of gathering feedback and to eliminate any bugs that may have been left behind. DICV is looking at using the app. to enable its stakeholders to participate in surveys and polls and to give feedback to its business partners.


New milestone
By exporting over 35,000 commercial vehicles and 150 million parts to more than 50 markets globally, DICV has achieved a new milestone. It has, in the process, added Malaysia to the list of its export destinations. Exporting ‘Completely Knocked Down (CKD)’ kits to Malaysia, the CV major has announced that its manufacturing operations at Oragadam, Chennai, are playing the role of an important international manufacturing hub within the Daimler Group. Exporting over 5500 CKD kits to South Africa, Kenya, Vietnam and Indonesia, the company, according to Shrikumar V Unnithan, DICV’s Head of International Business & Beyond Trucks, is continuing to export new products and parts with the help of 350 plus local suppliers.


Having exported more than 32,000 trucks and 3,500 buses since 2013, DICV is instrumental in ensuring that other Daimler Group locations around the world are able to access high-quality Indian auto parts for the vehicles they make. A win-win situation, according to Unnithan, the company is driving exports as one of its key strategic pillars on the road to long-term growth. A win-win solution, according to Unnithan, the export initiatives of DICV is providing the Indian supplier community access to Daimler Group’s global supply chains. Mentioned Satyakam Arya. DICV, that there is the only Daimler location worldwide that produces engines, transmissions, trucks and buses at the same site under four brands – BharatBenz, FUSO, Mercedes-Benz and Freightliner.

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