Archive for April, 2021

In pursuit of growth

In pursuit of growth

  Q & A : Rajaram Krishnamurthy, Vice President – Marketing & Sales, and Customer Services, Daimler India Commercial Vehicles (DICV) Interview by Bhushan Mhapralkar Q. How was the year 2020 for DICV? A. The year 2020 was about strategic announcements to help shape our business and operations. DICV introduced a host of new services, which helped to gain momentum[Read More…]

by April 18, 2021 INTERVIEW
The scrappage policy

The scrappage policy

  The scrappage policy has turned real after being in news for a long time. Story by Bhushan Mhapralkar   Turning real after being in the news for a long time, the voluntary scrappage policy is expected to have a deep and long-standing effect on the Indian automotive industry. If it is positive or negative would be a matter of[Read More…]

by April 18, 2021 INDUSTRY TALK
Tata Ultra Sleek T. Series

Tata Ultra Sleek T. Series

Tata Motors has introduced a Sleek T. Series of range I&LCV segment-based trucks on the highly modular Ultra platform. Story by Bhushan Mhapralkar Launched in 2018, the Ultra has been one of the most modular and modern platforms to come out of Tata Motors after the Prima, which began life as the World Truck Programme. Seeding units even before 2018,[Read More…]

by April 18, 2021 Cover Stories
Mahindra Treo Zor

Mahindra Treo Zor

Mahindra Treo Zor has the capability to pull a variety of buyers due to its unique status and build. Story by Bhushan Mhapralkar Pictures fail to do justice to the Mahindra Treo Zor electric cargo three-wheeler. They simply don’t; not until the vehicle is seen in flesh and admired. Not only does the vehicle look attractive when seen by the[Read More…]

by April 18, 2021 Cover Stories